After much deliberation, I decided to stretch my budget and go for the Anyfish Anywhere range (thanks Neil), and have ordered the "Four and Bait" as a conti-capable rod with a bit more oomph, and a "Six and Bait" as a more powerful rod still that will perform well even without tournament-style capabilities. Both at 14 feet, and both ringed for fixed spool.
The positive online reviews of both rods helped, plus I liked the fact they've proven themselves over the last decade, the build quality being that bit heavier, and they don't keep changing the range every 5 minutes.
Sadly, I suspect I won't get a crack at the whiting with them, and might have to target the spring plaice and summer hounds when I first get a chance to use them, but that's ok, I suspect there will be ample opportunity this year.
When I get the chance, I can fish one long one short, like Ohgreatone does, have the option of braid for bite sensitivity, can use them together, or pair them with an existing bass rod or conventional beachcaster depending on location and conditions.
Many thanks for all of the comments and advice.
I look forward to practice, practice, practice! With bait of course Colin.