I hope they dont mean, hook, LONG line, & sinker,there can be nothing less environmentaly friendly or sustainable. the Bass fishermen using lines & lures down west are only managing to take enough for their local market economy. the large super markets advertising ''sustainable'' fish ie salmon, tuna, trout, etc are farmed, with other species on the slabs marked ''line caught'' I would imagine, Bass, Cod, etc would be two slow growing for a farming process, Derek,